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Caudalie to Close Plaza Location, Open Madison Avenue Spa

The brand's Plaza location has been open for a decade.

NEW YORK — Caudalie is closing its Plaza Hotel doors here after a decade and opening a different Upper East Side location.

The spot will open on 68th Street and Madison Avenue in March, according to the company, in the Landmark building. The spa’s services center around the antioxidants in grapes and grape vines, harvested on the family vineyard of cofounders Mathilde and Bertrand Thomas, Chateau Smith Haut Lafitte. Caudalie’s Vinothérapy skin-care line is based on the concept.

The new spa’s setup will include four treatment rooms with one arranged for couples’ services, plus the brand’s French Paradox Wine Lounge, complete with a Louis XVI fireplace and the wine from the family vineyard.

“I design each of my spas like a unique break, a haven of serenity and beauty, the Haute Couture of Caudalie,” said Thomas. “I’m pleased to open this Upper East Side location. It’s a true symbol of Les Sources de Caudalie in America, home to my first Vinothérapie Spa.”

The spa will offer vinotherapy services — a combination of active ingredients from grapes and grapevines — for things like facials, body scrubs, body wraps, body treatments and massages. Caudalie’s latest location will also launch a Hydra Cleanse Facial that uses vacuum technology to clean skin. The spa’s other offerings include 30, 50 and 80-minute eye treatments, oxygen serums, hydra-cleanse services, LED light therapy, microdermabrasion, vinotherapy infusion, visage lymphatique drainage, brow and lash tint and waxing.

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Caudalie isn’t the first to migrate from New York’s Fifth Avenue to Madison — diamond purveyor De Beers has also made the move.

Earlier this year Caudalie partnered with Jason Wu to design new packaging for 50,000 bottles of the brand’s best-selling Beauty Elixir. The brand also expanded its product line, launching a new Resveratrol Lift Soft Cream for $76 that contains micro hyaluronic acid and Vine Resveratrol meant to plump skin. The product took several years of research to develop, Thomas has said.