Cetaphil, a therapeutic skin-care line frequently recommended by dermatologists and beauty editors, turns 70 today.
In an industry where ingredient trends come and go, Cetaphil’s sales have stayed steady. In fact, according to IRI figures for the 12-week period ended Aug. 13, in multiunit doors, its facial cleanser sales rose almost 9 percent, hand and body lotions expanded close to 12 percent and the body wash boosted volume by another 5 percent. Retailers noted that Cetaphil is producing gains at a time when other brands are challenged in the therapeutic subcategory of skin care. L’Oréal is increasing its efforts behind CeraVe, which it acquired in January. AB Brands is building up a relatively new brand called Aquation.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.