A new study has revealed that two-thirds of Chinese men are unsatisfied with their skin.
Urban Chinese consumers are becoming more concerned about their daily skin care regardless of gender, according to Shanghai-based market research company Mintel.
The report, “Facial Care – Women vs. Men China 2015”, reveals that only 31 percent of male city-dwellers in China are satisfied with their current skin condition, and are particularly anxious about enlarged or blocked pores.
By contrast, 41 percent of women were happy with their complexions, though a high number still worry about dark spots, wrinkles and sagging skin around the eye area.
When comparing male and female skincare users in China the research, which surveyed 3,000 netizens, founds that over 50 percent of males use facial cleanser regularly, while moisturizer has a 34 percent adoption rate, compared with 72 percent among female users.
“Usage by females in all categories is much higher than among male users. On one side, this demonstrates the high level of engagement in skincare rituals of Chinese women; on the other side, it offers great opportunity for continuous growth in the male grooming market,” said Wenwen Chen, senior beauty research analyst at Mintel China.
“Given their relatively low usage, segments such as serum, toner and moisturizers still have great potential space for conversion,” said Chen.
For women in China, a desire to maintain perfect skin through daily skin care, will continue to underpin growth of the facial mask market and other home-use beauty devices, say experts.