The Coop Group has inked a master franchising agreement for The Body Shop in Switzerland and Liechtenstein, and it has acquired The Body Shop Switzerland SA.

This story first appeared in the June 7, 2010 issue of WWD. Subscribe Today.

Ivan Levy, The Body Shop Switzerland’s co-founder, will remain at the company as chief executive officer.

The business, which counts 37 doors and generates annual sales of more than 30 million Swiss francs, or $26 million at current exchange, will be run autonomously within Coop Group. Coop operates supermarkets, perfumeries and restaurants, among other businesses.

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