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Coppertone Calls on Brooke Shields

Sun care brand Coppertone has tapped a glamorous celebrity — Brooke Shields — to help promote the product.

Sun care brand Coppertone is launching a broad spectrum sunscreen, Coppertone NutraShield with Dual Defense, and for the first time has tapped a glamorous celebrity — Brooke Shields — to help promote the product.

NutraShield with Dual Defense uses a formulation that includes antioxidants “that promote natural skin repair and combat premature skin aging” from the sun, according to Schering-Plough Corp., which owns Coppertone.

Shields will appear in a national ad campaign beginning in spring. The new line includes a SPF 70+ Faces lotion as well as SPF 70+ and SPF 30 lotions for the body. Products, which hit stores this month, are priced at $10.49 each.