Cosmedix honors the nation's aestheticians

Professional skin-care brand Cosmedix has designated Oct. 15 as National Aesthetician Day as part of a monthlong program honoring the more than 183,00 aestheticians employed in the U.S.

Throughout October, Cosmedix will invite its network of professionals and spa accounts across the nation as well as media, influencers and consumers to join in and share their appreciation for the men and women who work to help achieve skin wellness.

“There is no day that celebrates the skin-care professional quite like this one. While internally at Cosmedix, we celebrate contributions of an aesthetician to the skin-care industry every single day, we are eager to educate others on the vital role aestheticians play during a person’s healthy skin-care journey,” said Robert Cohen, executive chairman of Astral Health & Beauty Co. and chief executive officer of Cosmedix. He feels designating a day and a month helps bring attention to their dedication to skin wellness.

Partnerships with key influencers including YouTubers Serein Wu and Cassandra Bankson, as well as bloggers Molly Miller of A Piece of Toast and Jessica Camerata of My Style Vita will highlight the activities. Each beauty influencer the brand tapped has a personal connection with an aesthetician in the Cosmedix spa network, and will roll out content on their channels through the month of October. There will also be events at the Skin Inc. Southeast Face & Body Show in Atlanta from Oct. 15 to 17. On Oct. 15, a social contest will go lived on a dedicated Cosmedix page asking consumers and fans to nominate a personal favorite aesthetician. The hashtags #IKnowCosmedix and NationalAestheticianDay will be used across all initiatives and the designated logo will be used to further unify the community.

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“Our hope is that aestheticians will share their appreciation for each other on social media. In addition, we’re urging our spa network to get involved by hosting their own National Aesthetician Day parties to thank their hardworking staff,” said Cohen.

The day of honor comes at a time when many consumers are seeking out professional skin care services. Although training varies state by state, a traditional path to earn the title of aesthetician is to receive a degree from a state-approved aesthetics program (focusing on skin analysis, manual and machine facials, chemical treatments, skin diseases, waxing and makeup application). A written and practical exam is then required to be licensed. Depending on the state, candidates may also have to participate in apprenticeship training for a certain amount of hours. Continued education is typically also mandated by the state.

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