Australian skin care brand Crop is expanding into the U.S.
Crop Natural hopes to keep the success of Australian skin care in the U.S. thriving.On the heels of debuts stateside of brands such as Babe, Frank Body and Mint Skin, comes Crop Natural.The skin care assortment is now available in America at its web site, cropnatural.com, as well as mass merchant powerhouse Meijer.Next week Amazon adds Crop to its beauty offering, with several other U.S. accounts set to launch in the next few months, according to Charles Denton, brand manager for Corp Natural.Crop is a line of natural and certified organic skin care including several masks and cosmetics. All products are at least 95 percent naturally derived and each is dermatologist tested. The formulas are free from harsh chemicals such as parabens, sulfates, PEGs, mineral oils and phthalates and are not tested on animals.Those are buzzwords among U.S. consumers who scrutinize labels more than ever before as natural moves from niche to mainstream, according to Kline & Co. The research firm pegged growth of natural personal care at 10 percent last year with the same trajectory when the dust settles for 2017.Although there is budding interest in natural, there is also much confusion exacerbated by a lack of regulations. Denton believes his brand offers clarity and will help shoppers sort out the facts.“The rapid growth of the natural beauty industry has led to considerable misunderstanding around the term ‘natural,’” Denton said. “There are plenty of brands that are ‘naturally inspired’ [and] contain a low percentage of natural ingredients, but still market their product as a natural product which can be misleading to the consumer.”Crop Natural, he noted, was just granted the international Cosmos certification. “Our certifications make us stand out from the pack,” he said. To be Cosmos certified, every aspect of a product collection is reviewed from the soil, to sourcing and manufacturing. “The Cosmos Certification is really a game-changer for us and the whole natural beauty industry,” Denton said.[caption id="attachment_11054513" align="alignnone" width="200"] Crop Sheet Mask[/caption]The range includes an Antioxidant Collection including facial toners, eye serums and facial creams, treatment masks and sheet masks. All are formulated to address specific skin-care concerns. Ingredients include some of the most researched by shoppers looking for natural such as pomegranate, charcoal, turmeric, mulberry extract, rosemary, argan, macadamia and aloe vera.Prices range from $7 for the Brightening Sheet Mask to $30 for the Antioxidant Facial Serum.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)