LONDON — Cult 51, the brand that made its debut in 2013 with a night cream that made a lot of big claims and had a wait list of 5,000 before its introduction, is expanding its offering with a new serum, called Immediate Effect Serum, which promises to deliver results as significant as the brand’s first offering.
The new serum is designed to show significant visible improvement to puffiness, dark circles and lines within 15 minutes, with long-term benefits seen within two weeks of continued use, and delivers on 46 antiaging skin-care claims with its multiactive formulation that claims to strengthen blood vessels, reducing the permeability of capillaries, and increase microcirculation, dramatically reducing dark circles and puffiness, while slowing the aging process.
Phoebe Philo is returning to fashion.
WWD reported yesterday that the English designer is planning a new collection and has been interviewing designers.
One of the most acclaimed designers of her generation, Philo made her name during a 10-year tenure at Celine. Season after season, she minted low-key modernist clothing and handbags and built an intensely loyal fan base.
Philo said the above quote in an exclusive interview when she joined @celine in 2008.
Report: Miles Socha & Samantha Conti
The Hervé L. Leroux label is returning to ready-to-wear.
The revived line will be presented to buyers during Paris Fashion Week and is designed by the late couturier’s sister Jocelyne Caudroy.
"Hervé left a fantastic heritage [of sketches and unfinished works]. When the project was suggested, I thought of Virginie Viard and how she had worked alongside Karl Lagerfeld. I accepted because this way, I can preserve the way Hervé worked. To continue, when given the opportunity, is important because this heritage lives within us,” Caudroy said.
📸: WWD Archives
French beauty exports grew 9% in 2019.
The sector’s sales to China rose 48 percent on-year.
Overall, France’s largest export beauty product category was skin care, which generated more than 7.3 billion euros, up 46 percent over the past five years.
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