By  on June 26, 2015

LONDON — Cult 51, the brand that made its debut in 2013 with a night cream that made a lot of big claims and had a wait list of 5,000 before its introduction, is expanding its offering with a new serum, called Immediate Effect Serum, which promises to deliver results as significant as the brand’s first offering.

The new serum is designed to show significant visible improvement to puffiness, dark circles and lines within 15 minutes, with long-term benefits seen within two weeks of continued use, and delivers on 46 antiaging skin-care claims with its multiactive formulation that claims to strengthen blood vessels, reducing the permeability of capillaries, and increase microcirculation, dramatically reducing dark circles and puffiness, while slowing the aging process.

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