By  on October 6, 2017

CVS Pharmacy is tapping science to help its customers feel and look better. Taking a deep dive into its “sick care to self care,” strategy CVS is stocking four new diagnostic tests. Could test kits be the next big thing in mass-market skin care? Many industry experts think so and expect to see a flood of new contenders enter the market in 2018.

The new kits sold at CVS harness information gleaned from DNA to help users determine everything from what diet is right for them to how to select the right skin-care regimen. In select stores, CVS offers the following kits: DNA Diagnostics Center HomeDNA Healthy Weight, Pathway Genomics FitIQ, DNA Diagnostics Center HomeDNA Skin Care and Pathway Genomics SkinIQ. Each kit retails for $24.99 with additional lab fees ranging from $79 to $99.

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