By  on May 9, 2016

David Beckham keeps constructing his global lifestyle brand — and Biotherm is the latest partner.

The Paris-based, L’Oréal-owned company will launch a two-phase deal that begins with the soccer star’s Biotherm Homme brand ambassadorship. In the coming months, he will appear as the face of the brand’s best-selling Aquapower Gel moisturizer and the Force Supreme range in digital, print and TV media.

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