Diptyque is expanding its facial skin-care range with a trio of targeted treatment products featuring rose as the star ingredient.
The new additions to Diptyque’s L’Art Du Soin facial skin-care line rolled out to retailers last week, including the Infused Face Oil, $75; Essential Face Cream, $80, and Nourishing Lip Balm, $25. In North America, they will be available at select Nordstrom, Barneys New York, Space NK, Saks Fifth Avenue, Neiman Marcus and Holt Renfrew doors — 37 in total — along with Diptyque stand-alone stores and online through Beautyhabit.com and Diptyqueparis.com.
The hero of the new products is the Infused Face Oil, said to hydrate and boost radiance — a blend of white iris oleate, sweet almond oil, meadow grass oil and pastel flower oil. The final product is topped off with rose petals floating in the formula.
“Rose is not only quintessentially French, but it also provides incredible hydration and nourishment for the skin,” said Donna DiDonato, general manager of the Americas for Diptyque, noting that rose is also used as an ingredient in the brand’s first skin-care products. “With this new addition — [especially] the oil — we are able to capture visually our unique approach to infused cosmetics.”
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Diptyque first introduced its skin-care line in 2009 with L’Art du Soin for the Body, a body-care product range. In 2014, the brand launched its L’Art du Soin for the Face, a facial skin-care range based in floral waxes and waters under its concept of “infused cosmetics.” The products in the range are formulated using a process that Diptyque says is based on an ancient practice of blending waxes with oils to infuse flowers into the products, preserving their natural healing benefits.
Since being acquired by Manzanita Capital Ltd. in 2005, Diptyque has expanded from a candle brand to full-blown lifestyle company. Its 34 Bazaar Collection consists of decorative objects, stationery and fabrics, along with home fragrance items. “Diptyque is truly a lifestyle brand and we’ve extended our know-how — our innovation to caring for the skin,” said DiDonato. “The skin-care range has evolved from essential cleansing and hydrating to, now, a full regime.”
In June, WWD reported that industry sources project sales of more than $50 million for the company this year.