By  on September 17, 2019

Direct-seller Monat has launched skin care, and so far, it’s doing well.

The brand, which is best known for its hair-care products, launched an eight stockkeeping unit skin-care line on Sept. 15 that has blown through sales projections and did $4 million in sales in 36 hours, according to the company. Original projections estimated the line would sell $2 million in the first 48 hours.

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