By  on October 15, 2019

“Men are having much more open dialogue about wellness and mental health and you’re obviously seeing some carryover to the bathroom as well,” said Benjamin Smith, founder of new men’s skin-care and hygiene company Disco.

After eight months of development with a chemist, Smith produced seven vegan, gluten-free and paraben-free formulations that are “as minimal as possible,” including a face mask, scrub, cleanser stick and moisturizer, eye cream, body wash and deodorant that retail between $14 and $30.

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