The Dr. Brandt Foundation is launching a new social media campaign called #sayiloveyou in conjunction with Suicide Prevention Awareness Month. The effort is dedicated to raising funds and awareness for the fight against suicide and depression.
The foundation was established in honor of Dr. Fredric Brandt, the founder of Dr. Brandt Skincare. Brandt, who is credited with numerous innovations in dermatology, suffered from depression most of his life. He was found dead, an apparent suicide, in his Coconut Grove, Fla., home on April 5, 2015.
“After the difficult journey of losing a friend and mentor to suicide, it really prompted me to research how many people are affected by this issue every day. I was truly astonished by the facts and numbers,” said Stephane Colleu, chief executive officer and president of Dr. Brandt Skincare. “According to the AFSP, American Foundation for Suicide Prevention, more than 44,000 people die by suicide every year, that’s almost one person every 16 minutes. This really puts things into perspective.”
Colleu added he felt “compelled to create a voice” for those who may be silently suffering and contemplating suicide. “As a foundation, we have made this our mission by starting an open conversation around depression and suicide, while engaging a digital audience with a strong, positive message via our #sayiloveyou campaign to raise both funds and awareness.”
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Beginning Sept. 10, and through the month, Dr. Brandt Skincare offers three actions to join the fight. One is to join the #sayiloveyou campaign, another is to shop with a purpose and the third is to donate to the cause. In the case of the hashtag campaign, users post an image of a heart on Instagram using #sayiloveyou. They then tag @drbrandt and ask three others to do the same. For every post, the Dr. Brandt Foundation will donate $1 to a specific project operated by the foundation up to $100,000 in aid of suicide prevention.
To shop with a purpose, consumers can buy a limited-edition, specially priced #sayiloveyou skin-care kit (priced at $38 and valued at $75), complete with a themed tote bag. The kit contains a collection of Dr. Brandt Skincare bestsellers such as Pores No More Pore Refiner Primer, mini Microdermabrasion and Pores No More Luminizer Primer sample packet, along with a temporary heart tattoo. A percentage of proceeds will go to the Dr. Brandt Foundation. The final avenue is to donate directly to the cause by visiting drbrandtskincare.com.