By  on November 15, 2017

Ernest Supplies wants to appeal to a broader audience.

The men’s skin-care line, which was founded by John Cafarelli about four years ago, is stocked in retailers including Barneys New York, Mohawk General Store and Fred Segal, but Cafarelli, a former banker who invested in brands such as Intermix and Skull Candy, is making an effort to target department store distribution and a female customer.

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