Kerstin Florian, known for more than 40 years for her wellness beauty products sold in luxury spas, hotels and retailers, is launching a line devoted to the spirit of her daughter Charlene who passed away two years ago.
Making its debut this week is Anda — from the Swedish word for breath — which represents much more than just a new skin-care regimen. For Florian, the natural and organic collection embodies her daughter’s dedication to wellness, natural ingredients, positivity and self-love. “This line is meant to be shared. It’s a vessel for the wellness and self-love that Charlene championed,” Florian said of the products she created as a tribute.
Cruelty-free and vegan, Anda’s introductory product lineup includes Coherence Elixir, Vitalessence Serum-Oil and Super Nutrient Balm, with additional launches planned throughout 2019. The line’s hero product, Coherence Elixir, not only offers skin-rejuvenating benefits on its own, but its cellular structure also enables it to enhance the performance of other products when used in combination. Four items will bow early next year. Prices range from $65 to $145.
“Anda is a little different than our existing Kerstin Florian line, which is very clean,” said Julie Andrews, vice president of Kerstin Florian. “Anda is clean, too, but a little softer. It is a natural organic range. It is about being luxury, organic and effective — and multifunctioning. You can mix and match and get a lot done with it.”
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The products are also made with sustainable materials and production processes and recyclable, responsibly-sourced packaging. A portion of brand profits will be donated to WeForest, a global charity dedicated to cleaner water, air and earth through its mission of planting 175 billion trees by 2030.
Anda will follow the luxury spa and niche prestige retail distribution model of its parent. The hybrid approach combines the reach of two audiences — spa goers and luxury retail. It is expected to reach a larger retail audience as well as broaden the target age range.