Aussie-based beauty brand Frank Body, a caffeine-infused bath and body line that launched in 2013, is evolving with its debut skin-care collection.
“Our focus has been led by our consumers’ needs and wants,” said Erika Geraerts, cofounder of Frank Body. “We realized that our customers wanted a product that was more targeted and gentle than our body scrub, so we created a face-care range.”
Launching on Saturday on Frankbody.com, the assortment consists of three stockkeeping units that include Creamy Face Cleanser, $19.95; Creamy Face Scrub, $19.95, and Everyday Face Moisturizer, $21.95. Every sku blends caffeine and nourishing oils to target a variety of skin conditions like dehydration and fine lines.
To promote the range, the company will utilize its social media outlets. Additionally, it is planning to launch a Tumblr and YouTube account in the near future.
“Our primary focus is to continue distributing our products online as that is where we connect most effectively with our core customer,” noted Geraerts. “As we continue to expand our portfolio and offline presence, we have plans to explore potential retail distribution in key markets.”
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Although Geraerts wouldn’t talk financials, industry sources estimate that the Frank Body face range could do $10 million in its first year at retail.