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Goldfaden MD Enters Net-a-porter

Net-a-porter adds Goldfaden MD to its growing beauty collection.

Net-a-porter continues to broaden its beauty assortment, this time with the addition of Goldfaden MD.

The dermatologist-developed, all-natural skin-care brand kicked off the launch on May 19, joining beauty brands including Charlotte Tilbury, Oribe, Nails Inc., Tata Harper, Bobbi Brown and Surratt Beauty.

“The beauty and fashion worlds are consistently intersecting, and the reality is that the modern-day consumer has been taught to shop an entire look from head to toe, including beauty,” said Lauren Wolk-Goldfaden, vice president of sales for Goldfaden MD, of the expansion on Net-a-porter.

Net-a-porter will carry a curated selection from Goldfaden’s collection of solution-oriented skin-care products aimed at treating the aging process naturally. Focused on antioxidants and the benefits of active plant-based complexes, the collection includes daily treatments such as the Doctor’s Scrub Ruby Crystal Microderm Exfoliator; Vital Boost Even Skintone Daily Moisturizer; Wake Up Call Overnight Regenerative Facial Treatment; and Sun Visor, Ultralight Oil Free SPF 30 Mist. Targeted treatments include Bright Eyes Dark Circle Radiance Concentrate; Needle-Less Line Smoothing Concentrate; and Liquid Face Lift Instant Skin Tightening Complex. A new spring launch, Fleuressence Native Botanical Cell Oil, will round out the range. Goldfaden prices range from $35 to $129.

Net-a-porter’s vice president of global beauty and grooming, David Olsen, said Goldfaden MD meets the growing shopper demands for natural and physician-strength skin-care products.

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