Antiaging is going green. Kiehl’s Since 1851, with its Superbly Restorative body care lineup, and Aveda, with its Green Science facial skin care collection, are aiming to prove that organic ingredients can deliver the same punch as lab-generated equivalents. Superbly Restorative will be out in April in 200 U.S. specialty stores and Kiehl’s 26 freestanding retail stores. Green Science, which will be sold in about 4,000 salon, spa and Aveda retail doors, will launch in May. 

This story first appeared in the March 21, 2008 issue of WWD. Subscribe Today.