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Groupe Clarins Names Christophe de Pous President of North America and Asia-Pacific

He is cited for his background in luxury and long experience in Asia.

Less than a year after Jonathan Zrihen took over Groupe Clarins as group chief executive officer in Paris, a new president has been named to head North America and Asia-Pacific.

Christophe de Pous assumes Zrihen’s previous role as head of North America, while adding the Asia-Pacific region. Based in Paris, he will report to Zrihen and sit on the company’s executive committee.

When Zrihen took the reins on Sept. 30, 2015, he put a priority on “balancing out the U.S. business” and strengthening Clarins in Asia.

At Clarins Group USA in New York, Danyelle Boilard-Paul will continue as general manager, reporting to de Pous.

Prior to joining Clarins, de Pous was based in New York as chairman and ceo of Gucci America for about the last four years. His early career started at the Pierre Fabre group in 1992 in Tokyo as marketing director before becoming Northeast Asia director, then Asia-Pacific director, according to Clarins.

He next joined Sisley in 2001 as Oceania Asia director, then moved in 2004 to the Bluebell group in Japan as president. He became chairman and ceo of Gucci Japan in 2009, before moving to New York to head the company there.

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Zrihen rose to the top job 11 months ago as his predecessor, Philip Shearer, stepped down after serving as group ceo for seven years.

Zrihen’s previous post was chief operating officer of the global company, a role that was created for him. On becoming ceo, he sketched out some plans, such as investing in CRM [Consumer Relations Management] in building a global digital platform. There also will be an accent on luxury. “People want to know the material [in the jar], not just the brand,” he said at the time.

Clarins had been stressing its research and development capability by opening an Asian center in Singapore. Zrihen said his plan was to emphasize both R&D and digital, while linking the two drivers to a “consumer-centric approach.”