By  on April 20, 2018

On the heels of Coachella, the next event of festival season is Stagecoach, a country music event in Indio, Calif. Making its debut at the festival is H2O+Beauty which is launching its largest beauty activation to date.

The company will offer a respite from the desert heat at the nearby Zenyara resort on April 27-28. “The usual choice would have been Coachella, which is an amazing festival, but what Stagecoach brought was an opportunity to be one of the first beauty brands to activate at Stagecoach,” explained Ally Ng, the brand’s marketing director. “The festivalgoers align with our audience,” she added noting attendees are more than 50 percent female. She also thinks the festival, which is expected to attract at least 75,000 people, will yield exposure to the almost 30-year-old brand that is targeting a new generation of consumers.

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