On the heels of Coachella, the next event of festival season is Stagecoach, a country music event in Indio, Calif. Making its debut at the festival is H2O+Beauty which is launching its largest beauty activation to date.
The company will offer a respite from the desert heat at the nearby Zenyara resort on April 27-28. “The usual choice would have been Coachella, which is an amazing festival, but what Stagecoach brought was an opportunity to be one of the first beauty brands to activate at Stagecoach,” explained Ally Ng, the brand’s marketing director. “The festivalgoers align with our audience,” she added noting attendees are more than 50 percent female. She also thinks the festival, which is expected to attract at least 75,000 people, will yield exposure to the almost 30-year-old brand that is targeting a new generation of consumers.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion