By  on October 15, 2018

Younger consumers are notorious for demanding immediate results from skin care. In fact, that’s been one of the stumbling blocks for building brand loyalty with Millennials and Generation Z, according to Dr. Eddie Omar, research scientist, natural product chemist and chief executive officer of Phyto-C. It even is one reason some experts think younger people turn to procedures at an early age.

Omar hopes a new line from Phyto-C — founded by his father Mostafa, who is called the father of liquid L-Ascorbic Acid by the National Cancer Institute for inventing stable topical vitamin C — will offer a younger audience the rapid results they crave. Called Hyper, it — fittingly — delivers visible results in four days, he said. In conjunction with branching out, the company relaunched its web site and will activate its first influencer push.

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