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LONDON — Iluminage — the beauty device and skin-care brand that’s a joint venture between Unilever and Syneron Medical — made its London debut this week.

The brand’s Skin Smoothing Laser and Touch Permanent Hair Reduction tools have both launched in Harrods’ Beauty Apothecary department, along with Iluminage’s Skin Rejuvenating Pillowcase with copper oxide and a line of Iluminage Youth Cell skin-care products that complement the devices.

The handheld laser delivers pulses of light designed to boost collagen, with the aim of reducing wrinkles around the eyes and mouth, while the hair reduction tool uses Syneron’s Elos technology, which delivers intense pulsed light and radio frequency in order to stop the hair follicle from producing hair. The laser retails for 450 pounds, or around $680, and the hair removal tool for 375 pounds, or around $570.

The London launch follows the products having debuted at Neiman Marcus, Nordstrom and Bergdorf Goodman in the U.S. last year. And George Cleary, Iluminage’s chief executive officer, said the firm is also in talks with retailers in Europe about launching in the region. “The beauty device category is growing [in the] double digits globally, a lot of that being driven by [cleansing brush] Clarisonic,” Cleary said. “I think it’s opened up a new arena for the consumer as they’ve had some success with devices. As a result, we think it’s a category we can be a major player in.”

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Mia Collins, divisional merchandise manager for beauty at Harrods, noted that the beauty gadget business at Harrods is seeing a 15 percent growth compared to the previous year, and that since 2012, the category had grown to “more than twice the size” at Harrods.

As to future Iluminage launches, Cleary said the firm is “actively looking at our innovation…to figure out where to go next.”

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