By  on February 14, 2017

InstaNatural is unfurling across the e-tail universe.

A major force in the beauty segment on Amazon, the digitally savvy skin-care brand has broken into iherb.com after extending to jet.com and walmart.com last year. The expansion allows the brand to lessen its dependence on Amazon, which accounted for more than 90 percent of InstaNatural’s sales in the recent past.

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