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Jessica Alba’s The Honest Company Hit With Lawsuit

Consumer suit seeks at least $5 million in damages.

The headaches continue for Jessica Alba’s The Honest Company as a consumer filed a class action lawsuit against the company Thursday at the District Court of Northern California in San Francisco. Jonathan D. Rubin claimed that products described as “natural” actually contain synthetic chemicals such as Methylisothiazolinone and Phenoxyethanol, both synthetic preservatives, Cocamidopropyl Betaine, a synthetic surfactant, and Sodium Polycrylate, a petrochemical-based additive.

The complaint lists Honest Hand Soap, Honest Dish Soap, Honest Diapers and Honest Multi-Surface Cleaner as being “deceptively and misleadingly labeled and marketed.”

The suit also claims that Honest SPF 30 Sunscreen is “ineffective in preventing unhealthy exposure to harmful UV rays,” echoing the sentiments of a handful of customers who took to social media last month to share photos of their sunburns.

Rubin is seeking damages of at least $5 million and asks that all profits generated from sales of the products listed be refunded to consumers.

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