Kat Burki’s skin-care line launched on Net-a-porter Wednesday.
The full, 22-stockkeeping-unit line, including fragrances, is slated to roll out by early next year. Fragrances are due to launch in the first quarter of 2018, before Valentine’s Day. “They took everything,” said founder and chief executive officer Kat Burki of the agreement with Net-a-porter.
“We have basically three lines: Essential Radiance, Advanced Antiaging and then Complete B, which is a little bit more serious,” Burki said, saying they are “chock full” of antiaging ingredients. “That one is pretty much what they adore — they’re really big behind the B.”
Outside of its Complete B line, the brand is best known for its Vitamin C Intensive Face Cream, $100, but also makes Form Control Marine Collagen Gel, $150; Rose Hip Intense Recovery Eye Serum, $125; Complete B Bio-Correcting Face Crème, $390, and Rose Hip Revitalizing Serum, $165. Kat Burki also has three fragrances — Silk, Tuberose and Rouge & Roses, each $230.
The brand’s products take inspiration from Burki’s nutritionist background, and in formulations she considers how ingredients work together — Vitamin C and Reishi Mushroom, for example — work to make Vitamin C stronger, according to Burki.
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Before Net-a-porter, Kat Burki distributed in 10 countries, through retailers like Space NK, Nordstrom and Bloomingdale’s. The brand is also expanding in Russia and is looking to Asia for additional opportunities. “There are a lot of places we could have put the brand and we chose not to,” Burki said. “We’re really trying to define [the brand] in a certain category.”
The Net-a-porter launch should help do that, Burki said, and should also help with marketing. The brand is part of the site’s periodic sampling program, she said. “You get testers with purchases, but they have a promotional bag, which the brand will go into,” Burki said.
The brand has traditionally seeded product through models and backstage at fashion week — this year Vitamin C cream was backstage at Badgley Mischka, for example.
According to industry sources, Kat Burki posted $15 million in retail sales for 2016, and is likely to double by 2018, to $30 million in retail sales. The Net-a-porter launch is projected to bring an additional $1.5 million into the business, according to industry sources.