By  on September 18, 2017

K-beauty made a splash at The Mall at Short Hills in New Jersey last week.

To herald the arrival of Laneige at 150 Sephora stores on Sept. 15, parent AmorePacific created an interactive pop-up area near the Sephora store  at the tony shopping center. The beauty roadshow, previewed for the press and influencers prior to a three-day stand, featured educational presentations, a scent bar and a photo zone for social sharing.

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