Valmont is abuzz with the essence of bees.
The Swiss prestige skin-care brand is taking its sub-brand, L’Elixir des Glaciers, and launching it as a stand-alone brand with the introduction of a new collection of products called “Essence of Bees.”
“L’Elixir des Glaciers is positioned as more luxury and craft, and Valmont is positioned as more of a scientific brand,” said Sophie Guillon, chief executive officer of the Valmont Group, on how the two brands differ. “By creating a separate L’Elixir des Glaciers brand, the Valmont Group is able to offer more skin-care products from a luxurious range.”
While Valmont has always drawn inspiration from the natural resources of Switzerland, the ‘Essence of Bees’ collection was inspired by Swiss beekeepers who are actively working to protect honeybees from the overuse of pesticides, which has caused a significant decline in the insect’s population.
Through supporting the beekeepers and better understanding the benefits of ingredients extracted from beehives, the brand was able to bring together a mixture of honey, royal jelly and propolis for a collection of three skin-care products.
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“These ingredients are superior based on modern technology and were also celebrated in Ancient Greece,” Guillon said. “Honey is a powerful moisturizer and skin repairer, propolis is known for its purifying virtues and royal jelly, which is the most precious beehive ingredient, is known for its regenerating and healing properties.”
The three products include a face oil, mask and eye serum. Cure Majestueuse Votre Visage, the face oil, is meant to deliver the performance of a serum with the lightweight finish of an oil to reduce the appearance of wrinkles and make skin more radiant. Masque Majestueux Votre Visage, the nourishing mask, is said to hydrate and soothe the skin. Sérum Majestueux Vos Yeux, the eye serum, is purported to firm the eyelids and smooth out wrinkles.
Along with the three products, which retail between $350 to $425, the brand is also selling a limited edition lacquered wood box containing an 18-carat gold honeycomb shaped sheath, which can hold a vial of the collection’s face oil. The box, which comes with three vials, will retail for $4,300 with only 120 available for purchase worldwide.
“It’s more exceptional,” Guillon continued on how the collection is different from Valmont’s offerings. “You use L’Elixir des Glaciers when you want to treat yourself. The raw materials I chose to put inside [the products] are very expensive and luxurious, so it’s a special treat for you.”
Ingredients sourced from beehives have a longstanding presence in the beauty space as a hero ingredient, especially by heritage brands like Burt’s Bees or Apivita, and by newcomers, like Farmacy and Hey Honey.
What makes L’Elixir des Glaciers’ use of the ingredients different is the formulation process. The brand worked with engineers who specialize in the chemistry of fatty substances to develop an organic extraction method for the natural ingredients that is done without any chemicals and produces no waste or pollutants. The extraction method uses rose hip oil as a solvent to convert the honey and propolis into oily active ingredients. The royal jelly is then blended into the mixture using ultrasound technology to break the substance down into fine particles. The ‘Essence of Bees’ collection is also the first time that these three ingredients have been formulated together in a single product, according to the brand.
L’Elixir des Glaciers will also have a charitable aspect for the new collection. With every purchase, the brand will donate $10 to the Pollinator Partnership, which is a nonprofit that protects honeybees and their ecosystems.
The “Essence of Bees” collection will be available starting in September at Valmont Boutiques, like Spa Valmont at the Hôtel Plaza Athénée, and at select Saks Fifth Avenue stores, including doors in Las Vegas, Beverly Hills, Boston and Houston.