L’Occitane is taking on new territory and partnering with Glamsquad.
Beginning on Tuesday, the French beauty brand will provide Glamsquad’s artists with an assortment of L’Occitane’s skin care for pre- and post-makeovers when clients book through the on-demand beauty app’s one-on-one consultations and services.
“The introduction of a L’Occitane en Provence celebrates the region’s natural beauty and represents our commitment to skin care as an essential part of a Glamsquad service,” said Alexandra Wilkis Wilson, Glamsquad cofounder and chief executive officer.
To celebrate the collaboration, L’Occitane and Glamsquad will offer consumers a chance to win an all-expenses paid trip to the South of France for two, and a years’ worth of Glamsquad makeovers. Entrants can apply online at usa.loccitane.com/beautyofprovence between Aug. 4 and Aug. 14. One winner will be selected on Aug. 17.
Also, consumers can win a $200 shopping spree to L’Occitane and free Glamsquad services when they post a picture of their favorite effortless French-inspired beauty look on Instagram or Twitter tagging #beautyofprovencesweeps, @loccitane and @glamsquad between Aug. 4 and Aug. 14. Ten winners will be selected on Aug. 17.
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But the partnership won’t stop following the contest. Glamsquad artists will have L’Occitane products on hand for services indefinitely.
“By becoming part of Glamsquad’s on-demand services, we’ll be able to reach a younger, more beauty-minded demographic,” said David Boynton, ceo of L’Occitane Inc. “We look forward to working together to see what new business opportunities our partnership can bring.”