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L’Occitane Teams With Glamsquad

L’Occitane teams up with Glamsquad to bring clients its assortment of skin care.

L’Occitane is taking on new territory and partnering with Glamsquad.

Beginning on Tuesday, the French beauty brand will provide Glamsquad’s artists with an assortment of L’Occitane’s skin care for pre- and post-makeovers when clients book through the on-demand beauty app’s one-on-one consultations and services.

“The introduction of a L’Occitane en Provence celebrates the region’s natural beauty and represents our commitment to skin care as an essential part of a Glamsquad service,” said Alexandra Wilkis Wilson, Glamsquad cofounder and chief executive officer.

To celebrate the collaboration, L’Occitane and Glamsquad will offer consumers a chance to win an all-expenses paid trip to the South of France for two, and a years’ worth of Glamsquad makeovers. Entrants can apply online at between Aug. 4 and Aug. 14. One winner will be selected on Aug. 17.

Also, consumers can win a $200 shopping spree to L’Occitane and free Glamsquad services when they post a picture of their favorite effortless French-inspired beauty look on Instagram or Twitter tagging #beautyofprovencesweeps, @loccitane and @glamsquad between Aug. 4 and Aug. 14. Ten winners will be selected on Aug. 17.

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But the partnership won’t stop following the contest. Glamsquad artists will have L’Occitane products on hand for services indefinitely.

“By becoming part of Glamsquad’s on-demand services, we’ll be able to reach a younger, more beauty-minded demographic,” said David Boynton, ceo of L’Occitane Inc. “We look forward to working together to see what new business opportunities our partnership can bring.”