By  on March 31, 2017

TOKYO — Paris-based cosmetics brand Buly will open a store in the trendy Daikanyama area of the Japanese capital on Saturday. It marks the company’s first entry into the Japanese market, as well as its first wholly owned flagship outside of Paris. But Victoire de Taillac, who owns the brand with her husband Ramdane Touhami, said that Buly already has a strong following in Japan.

“Japanese customers have a sense of details, and we put great care into the details in the design of the store, but also in the products, also in the way we wrap it, in the calligraphy. And Japanese customers tend to see everything, so they’ve been very nice because they’re very enthusiastic,” de Taillac said. “And also I think Japanese tend to love Paris, so once they know you have a store opening in Paris you have Japanese press who come right away. And they covered the opening, so from day one we had Japanese customers.”

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