PARIS — L’Oréal has officially inaugurated a factory in Egypt, which the French beauty giant bills to be its first in the heart of the Arab world, near Cairo.


The staged investment in the unit, located in the Pyramids Industrial Park of 10th of Ramadan, totals 50 million euros, or $57 million at current exchange.


L’Oréal said the facility, which manufactures hair-care, hair-coloring and skin-care products, “serves to meet the fast-rising demands of consumers in the region and will be the production hub for L’Oréal’s Consumer Products Division in the Middle East and North Africa region.”


The 188,890-square-foot plant, which was completed in 2013, last year produced 50 million units and can potentially double its manufacturing capacity in the next three years. Its current size can be expanded three times over.


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Ten percent of what it produces is sold in the domestic market, with the remainder slated for export.


The new factory, which employs almost 200 people, is the first to be LEED certified in Egypt, according to L’Oréal. Regional suppliers source more than 70 percent of the plant’s packaging needs.


L’Oréal has 43 factories worldwide.

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