By  on August 17, 2011

L’Oréal Paris is entering the sun care category in February, and is enlisting one of its hottest brand ambassadors, Jennifer Lopez, to support Sublime Sun in TV and print ads.

At a beauty event Tuesday night held at the Gansevoort Park Avenue in Manhattan, members of L’Oréal Paris’ executive team revealed video footage of the ad shoot, featuring Lopez, which had her dressed in a white, long-sleeve button-down blouse; print visuals showed Lopez wearing a white one-piece bathing suit with the tag line implying that she loves her skin more than a tan.

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