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L’Oréal Snaps Up Japanese Skin-care Brand Takami

It is best known for its Skin Peel pre-serum, which is popular in Japan and China.

Signaling the importance of the Asian market for beauty firms, L’Oréal is to acquire Japanese skin-care firm Takami Co., whose peeling products are wildly popular in Asia, especially Japan and China.

Financial terms were not disclosed.

L’Oréal acquired Takami from Yuji Okamura, chief executive officer of Brandlift, the company that markets and distributes Takami skincare products.

Dr. Hiroshi Takami, who operates two eponymous dermatological clinics in Tokyo, is the founder and owner of the Takami brand..

L’Oréal said the acquisition “should be completed in the next few weeks” and that it also renewed a “very long-term brand licensing agreement with Doctor Takami and signed a collaboration contract with the Takami clinics.”

Founded in 1999 as a premium skin-care brand, Takami is best known for its Skin Peel pre-serum, referred to as the “little blue bottle” in Asia. Mainly available in Japan and China, Takami products are sold mainly via e-commerce, in particular by subscription, as well as in selective distribution.

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The brand reported revenues of about 50 million euros in 2019 and logged growth this year despite the impact of the pandemic, according to L’Oréal.

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“We are very pleased to welcome the Takami brand into our portfolio. Its reputation in Asia matches the remarkable quality of its products. Its expertise in prestigious beauty treatments and its omnichannel distribution make it a very complementary brand within L’Oréal Luxe,” commented Cyril Chapuy, president of L’Oréal Luxe.

Jérôme Bruhat, president of L’Oréal Japan, noted Takami enjoys a “strong reputation in skin-care expertise, a unique visual identity and a core group of loyal customers in Japan. These are the pillars of the brand’s success that we will grow further in the future.”

L’Oréal also acquired Thayers Natural Remedies, the social-selling platform Replika Software, the Mugler brand and Azzaro fragrance in 2020, while selling off the Roger & Gallet fragrance business.