By  on March 9, 2018

AUSTIN, Tex. — L’Oréal took personalized beauty to a new place on Friday — to the countertop. Alongside the SXSW conference and festival, where it was holding sessions on technology and beauty, the beauty company unveiled Custom DOSE, a solution that basically squeezes a skin-care lab into a compact machine. The tech enables individual skin-care formulations.

The service — the product of a partnership between L’Oréal’s Technology Incubator and the company’s SkinCeuticals line — can customize skin-care formulations of active ingredients based on the customer’s individual needs. 

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