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L’Oréal Rolls Out La Roche-Posay’s My Skin Track UV With Apple

Apple was picked for the launch of the first battery-free wearable sun-safety sensor in the U.S.

Apple is now in the beauty retail business.

L’Oréal is rolling out its La Roche-Posay My Skin Track UV — the first battery-free wearable electronic to measure UV exposure — at and most U.S. Apple Store locations.

“This is the right place to be,” said Guive Balooch, global vice president and head of L’Oréal’s Technology Incubator, noting Apple’s image complements the product’s fusion of technology and high design.

This marks the first time the My Skin Track UV, previewed as a prototype at the 2018 Consumer Electronics Show, will be available to U.S. consumers. The wearable sensor is tiny — 12-mm. wide and 6-mm. high — waterproof and has a sturdy wire clip that can discreetly attach to clothing or accessories. Retailing for $59.95, it was designed by Yves Behar known for his work with brands such as Jawbone and Movado.

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My Skin Track UV is the latest development in L’Oréal’s efforts in skin and sun safety, as well as the latest product developed by L’Oréal’s Technology Incubator — known for innovations such as Makeup Genius and Dose, the personalized skin-care technology.

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In addition to La Roche-Posay’s high-performance Anthelios sunscreen line, the skin-care brand and L’Oréal launched the first stretchable skin sensor to monitor UV exposure, My UV Patch, in 2016. Ensuing consumer studies showed a resulting increase in sun-safe behaviors, with 34 percent of participants applying sunscreen more often and 37 percent seeking shade more frequently. Still the company said there is more work to be done, pointing out the Skin Cancer Foundation maintains that one in five Americans will develop skin cancer by the age of 70.

“Our research has long indicated the need for better consumer understanding of personal UV exposure,” said Balooch. “We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.” Balooch added a big advantage is that the information is personalized. “Everyone has different lifestyles and exposure to UV rays. We hope everyone can live healthier with this information.”

The sensor measures UVA and UVB rays and provides instant status updates while storing up to three months of data. It is activated by the sun and powered by the user’s smartphone using near-field communication. The My Skin Track UV relays stored data to its accompanying app, which integrates with the Apple HealthKit. Going even further, the companion app tracks exposure to pollution, pollen and humidity.

“La Roche-Posay believes that better-looking skin starts with healthy habits. That’s why we are committed to bringing scientific progress directly to consumers, so that they can make well-informed decisions that will help them take exceptional care of their skin,” said Laetitia Toupet, global general manager of La Roche-Posay. “The research that went into the development of this technology indicated that wearables have the power to inspire true behavioral change by helping people measure and understand their exposure to various environmental aggressors and take action.”

My Skin Track UV and My UV Patch draw from partnership and research L’Oréal conducted in conjunction with Professor John Rogers from Northwestern University, through his portfolio of intellectual property and innovation around flexible, stretchable electronics and millimeter-scale wireless technologies, with two leading wearable companies — MC10 Inc. and Wearifi.