By  on February 19, 2019

PARIS — The selfie is about to generate much more than likes. L’Oréal plans to use it to draw up product suggestions to consumers based on their skin types — determined through artificial intelligence-powered technology.

Offering the latest example of how artificial intelligence is creeping further into daily life, the move follows the beauty giant’s purchase of ModiFace last year, a Canadian technology firm that can simulate makeup on 3-D images of people’s faces.

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