M-61 skin care is about to get a second home.
The line, created by Bluemercury chief executive officer Marla Malcolm Beck, is adding HSN to its distribution.
The brand will be seen across all of HSN’s platforms, namely TV, online and mobile, beginning today.
Hoping to reach a new audience, Beck will be featured in a segment during “The Beauty Report” with Amy Morrison on Thursday, with subsequent seasonal airings to follow.
The show will include two exclusive gift sets, Glow & Go, priced at $39, and Star Power, which is $78. It will also feature M-61’s top seller, Hydraboost Eye, $78.
M-61 was launched in 2010 at Bluemercury and was developed in response to clients’ requests for highly effective products that eliminated ingredients such as parabens, sulfates and artificial fragrances and dyes.