By  on April 26, 2018

Joe Magnacca, the chief executive officer of Massage Envy, knows a thing or two about private labels. Magnacca spearheaded the growth of proprietary brands, such as DeLish, during his tenure as president of Duane Reade and then president of daily living products and solutions at Walgreens.

It is no surprise he’s following the proprietary brand route at Massage Envy. The move comes as private-label beauty sales are growing faster than the overall market. Euromonitor reported U.S. private-label beauty and personal-care brands produced more than a 4 percent share of market in 2016 (the most recent information released), up from 2.5 percent a decade ago.

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