By  on January 27, 2017

Are there any nooks and crannies of society that Korean beauty isn’t burrowing into?

The e-mail marketing firm MailChimp, famous for its promos during “Serial” podcasts, has boarded the K-beauty bandwagon by sponsoring a SnailPrimp pop-up on Sunday at the Ace Hotel Los Angeles offering 20-minute facials using products packed with snail extract. “The use of snail extract in cosmetics has been gaining ground in popularity in the Korean beauty market for a few years…We want to help popularize the trend in the U.S.,” said Mark DiCristina, senior director of brand marketing at MailChimp.

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