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Manzanita Capital Takes Stake in Susanne Kaufmann

It’s the latest indie skin-care brand in the wellness space to catch investors’ attention.

PARIS — Indie skin-care brands in the wellness beauty space continue to hold investors’ attention.

On Friday, it was learned that Manzanita Capital had taken a stake in Susanne Kaufmann Kosmetik GmbH to bolster awareness of the brand and accelerate its growth. Terms of the deal, including the size of the stake, were not disclosed.

“As a founder, I remain a shareholder and managing director of Susanne Kaufmann. As in the past, my main tasks will be product development and quality assurance,” wrote Kaufmann in a note to clients. “Together with our team, we will continue to pursue the chosen course of establishing Susanne Kaufmann as one of the leading clean beauty brands.”

Kaufmann said in the note that organizationally, “nothing will change…except the opportunity to grow together with Susanne Kaufmann.”

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Manzanita later confirmed the purchase, referring to Susanne Kaufmann Kosmetik as “a remarkable Austrian beauty brand. We believe that the company is unique in living and championing the values of clean beauty, while at the same time addressing the needs of the informed and sophisticated customer. We are committed to supporting the founder and visionary, Susanne Kaufmann, to enable her to bring her ethos to customers in major markets globally.”

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Investors’ interest in beauty’s wellness segment continues growing. On Oct. 3, it was revealed that a new Australian fund, Point King Capital, had invested $10 million in Beauty Chef. And, as reported also on Oct. 3 in WWD, final bids for Drunk Elephant may be nearing an end.

The natural natural treatment remains hot, too, as skin care remains the fastest-growing beauty category. Groupe Nuxe in late September said that it had sold a 45.1 percent stake to Sofina, a Belgian family holding company, for instance.

Before launching her eponymous natural brand, which takes a holistic view of wellness, in 2003, Kaufmann created high-end, signature beauty treatments — inspired by nature — for her family’s hotel in Bregenzerwald, in the Austrian Alps.

Kaufmann’s brand includes a wide variety of face- and body-care products. A 100-ml. soothing tonic goes for 37 euros, a 50-ml. facial peel for 55 euros and a 50-ml. cold cream for 71 euros.

London-based Manzanita Capital, which specializes in high-end, niche beauty brands, has a wide-ranging portfolio, including SpaceNK, Diptyque, Byredo, Kevyn Aucoin, Eve Lom, Lipstick Queen, IO Apothecary and Malin + Goetz.