By  on July 5, 2018

Joe Magnacca, chief executive officer of Massage Envy, is making good on his promise to expand the company beyond its namesake service. The newest wrinkle — personalized massages with skin-care benefits.

Rolling out next week to Massage Envy’s 1,180 locations is CyMe Boost, a collection of six serums devised to enhance and customize the massage experience. “This is our biggest development since Massage Envy as a brand filled white space for therapeutic massage,” Magnacca said.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus