By  on September 5, 2019

PARIS — Stylist Mélanie Huynh is launching a new beauty brand, Holidermie, a French-made skin-care and nutritional supplement label that associates its treatments with beauty rituals, as brands across the spectrum increasingly adopt a lifestyle approach.

“I wanted to develop a line for urban women who are somewhat in a hurry and want an antioxidant,” said Huynh, speaking to a table lined with journalists in a loft space in the Marais district of Paris, decorated with orchids and crystals.

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