Skin-care brands are vying for Dopp kit space and introducing high-powered sonic facial brushes made for men and their tougher skin.

This story first appeared in the July 22, 2015 issue of WWD. Subscribe Today.

Clarisonic will release Alpha Fit this month. The waterproof brush, which will retail for $189, is meant to swipe away dirt, oil, sweat and pollution — all the stuff men get into — and works on shaven or bearded skin.

Clinique launched a male-friendly facial brush — the Sonic System Deep Cleansing Brush — this month. The $89 brush features charcoal-infused bristles that extract debris and antimicrobial technology that keeps the bristles clean. The skin-care brand has also created a charcoal face wash for men, which is priced at $20, to use with the brush.

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