Meri Baregamian is the new chief executive officer of Bliss, replacing Mike Indursky, who left in May to embark on a new business venture.
With more than 20 years of experience in the beauty industry, Baregamian joins Bliss from the Global Brands division of Walgreens Boots Alliance. Prior to that, she was ceo of North America for Soap & Glory for almost five years before it was acquired by Walgreens Boots Alliance. Additionally, she spearheaded the growth of the Boscia Skincare brand, solidifying it as a top brand in its category, and has also held positions at Stila Cosmetics and Laura Mercier.
Her experience is expected to dovetail with Bliss’ blueprint for growth. “Bliss has always been a revolutionary brand, pushing the limits of the common conception of a spa,” she stated. “I look forward to working closely with the Bliss team as we focus on building upon the brand’s spa heritage.”
Leonard Fluxman, ceo of Steiner Leisure Ltd., the parent of Bliss, stated, “Meri’s deep industry expertise and experience growing top beauty brands will be instrumental in maintaining Bliss’ role as a global leader in spa innovation and service. I am confident that Meri is the right person to lead Bliss and look forward to her immediate contributions.” He also acknowledged Laura Lang, who served as interim president and will remain as a member of the Steiner Leisure board.