By  on December 6, 2018

Merz Americas is telling women to stop feeling guilty for caring about how they look. And that includes no shame in seeking cosmetic treatments.

Launching today is a novel direct-to-consumer advertising campaign for Xeomin designed to let women know it is OK to take care of themselves. Xeomin is the latest botulinum toxin type A approved by the U.S. Food and Drug Administration to temporarily improve the look of moderate to severe frown lines between the eyebrows in adults.

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