With its newest skin care range, launching now, Molton Brown is entering the antiaging market for both face and body. The company is expanding its luxury bath, body and home product offerings into a new arena.
“The next step for the Molton Brown brand was to enter the growing antiaging skin care and body care market,” said Mark Johnson, general manager of Molton Brown USA, who noted that six years of intensive research and clinical trials are behind the new Intelligent Skincare and Anti-ageing Bodycare collection. “[This is a] streamlined, easy-to-use capsule collection that pairs natural, exotically sourced ingredients with the latest advancements in skin care technology to deliver visible, maximum results.”
Johnson noted that the brand has sourced the most potent plants and minerals globally for the collection — including Kalahari melon, said to help keep skin supple; malachite, which is rich in antioxidants; pink toronja grapefruit, said to exfoliate skin, and Polynesian kopara, a purified marine extract from the island of Moorea that is said to help skin maintain a healthy water balance and protect skin from pollutants.
The facial offerings are Kalahari Melon Cleansing Fluid, $48 for 6.6 oz.; Malachite Cleansing Gelle, $48 for 6.6 oz.; Tamarind Fruit Refining Toner, $42 for 6.6 oz.; Pink Toronja Refining Toner, $42 for 6.6 oz.; Peruvian Maca Anti-ageing Hydra-crème, $98 for 1.7 oz.; Creole Grass Anti-ageing Hydra-crème, $98 for 1.7 oz.; Rosa Fruit Anti-ageing Hydra-crème, $98 for 1.7 oz.; Vita B3 Eye Concentrate, $62 for 0.5 oz.; Pep-rich Lip Booster, $48 for 0.12 oz., and Karanja Tree Sunshield SPF 30, $48 for 1.7 oz. The remaining three are for the body: Polynesian Kopara Anti-ageing Neck & Décolletage Crème, $79 for 1.7 oz.; Polynesian Kopara Anti-ageing Hand Crème, $48 for 2.5 oz., and Polynesian Kopara Anti-ageing Body Crème, $89 for 6.6 oz. The range is being sold on moltonbrown.com.
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As a complement to the skin care range, skin care specialist Nathalie Eleni has been brought on board as an expert to custom design facials for the brand.
While Johnson declined comment on projected sales, industry sources estimated that the range could do upwards of $4 million at retail globally in its first year on counter.