Morphe 2 has launched skin care.
Morphe’s sub-brand was first introduced this summer, partnering with TikTok sisters Charli and Dixie D’Amelio to unveil its makeup line.
The cosmetics collection focused on skin, offering lightweight face coverage with tints and multiuse lip, cheek and eye products using gloss, oil and shimmer. Like the makeup line, Morphe 2 skin-care products are vegan, cruelty-free and priced under $25 each. Available inside Morphe stores on Dec. 29 and at morphe.com on Jan. 5, the brand offers a gel cleanser, moisturizer, face mist, face mask and lip mask.
Morphe has been partnering with social media influencers like singer Madison Beer for years as part of its marketing strategy to target younger consumers. With Morphe 2, which is specifically focused on Gen Z, the company has been growing its following. The brand currently has 10.8 million followers on Instagram, 1.1. million on Twitter and 990,000 on TikTok.