By  on June 7, 2018

Under the new ownership of French Transit International, MyChelle Dermaceuticals is accelerating its new product development. French Transit purchased the natural skin-care line late last year. “It [the acquisition] is good for a brand like MyChelle that’s been around since 2000,” said Catie Wiggy, director of product innovation. “We have reinvigorated life.”

The investment from French Transit allows MyChelle to broaden its portfolio at a time when the floodgates have opened with hundreds of naturally positioned launches. “We’ve been in this business a really long time so we’re proud to still be an innovator,” Wiggy said. Industry sources estimate the company produces sales in excess of $15 million with the potential to double that within the next year.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus