By  on August 30, 2017

Natural skin-care brand MyChelle Dermaceuticals is moving from the natural channel to mainstream retail.

MyChelle, which makes prestige-priced natural skin care and color cosmetics, has primarily been sold through natural grocers such as Whole Foods (now owned by Amazon) — until September, when it will enter Kohl’s stores and kohls.com. This is the brand’s first major brick-and-mortar retailer outside the natural channel.

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