By  on April 30, 2018

Georgette Klinger might have passed away 14 years ago, but her namesake brand is getting a new life. Acquired 18 months ago from Klinger’s family by Simon Abadi, a former vice president at Mario Badescu, the heritage brand is being reimagined for a new generation.

Klinger is the latest in a string of heritage beauty brands, such as Erno Laszlo and H2O+Beauty, being rebooted as demand for skin care is thriving. Klinger, who passed away at age 88, was dubbed the “Dean of Skin Care,” arrived from Czechoslovakia in 1940. Her company  bounced around several owners over the past years and is estimated to produce volume in excess of $20 million.

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